Why do that? Well, there’s some incentives:
- Diablo III FREE – Download the digital version via Battle.net for free when the game launches early next year. This is the full game, not a trial edition.
- Tyrael’s Charger WoW Flying Mount – Ride for the Archangel of Justice on all current and future characters on a single World of Warcraft account. Tyrael’s Charger will arrive via in-game mail with the upcoming launch of patch 4.3.
- Access to the Next WoW Expansion Beta Test – Get a guaranteed spot in the beta test for the next World of Warcraft expansion (at a time to be announced in the future).
I don’t know about you, but this seems pretty smart to me.
Blizzard is facing a change in the landscape of gaming in a few months. Star Wars: The Old Republic is likely going to steal away a number of subscribers — and I’m sure the beta has stolen some as it is now.
The idea of a WoW Annual Pass means that Blizzard will continue to collect $15/month from every person that signs up for it for a full year, solidifying some of their player base.
By giving away Diablo III, it ensures it captures a decent amount of players who may not have bought the game to begin with, but planned on continuing to play WoW.
I was a bad girl last Friday and was playing the Blizzcon live stream at work. Because of that, I can honestly say I’ve had no less than 5 people come up to me and ask me to convince them to keep playing WoW. The one thing everyone seems to really like about the WoW Annual Pass is the free Diablo III.
Do I blame them? Absolutely not.
The allure of getting Diablo III free as soon as it comes out is more appealing than you’d think. You’re already paying Blizzard $15 a month for WoW, and an additional $40-50 for Diablo III when it comes out hurts the pocket book quite a bit. Just by committing to a game you already play, you’re getting another game free, and it can potentially pay for your WoW subscription going forward. How about that? (Go, go real money AH) If you’re a collector like me, you’ll still buy the collector’s edition and pick up your 4 free months of WoW that count toward your Annual Pass.
For the collectors out there, the mount is a nice boost — but it doesn’t give you anything tangible like getting a new game for free.
For a blogger like myself, and everyone else who is looking forward to the Mists of Pandaria, getting into the Beta? Super appealing. That being said, I signed up for the WoW Annual Pass. You’ll see Beta stuff from me as soon as I can get into it, that’s for sure.
So how about you? What part of the annual pass convinced you to do it? Did it deter you? Tell me why in the comments!